Analysis of Indian hotel industry and Hotel Blueberry international Research Paper

Analysis of Indian hotel industry and Hotel Blueberry international - Research Paper Example In terms of five star high standard hotels, there is limited competition among the suppliers as there are limited substitutes of Spa and other five-star hotel services. On the other hand, the two star and three-star hotels have several options of suppliers who used to provide services in low cost. Therefore, it is feasible that threat of suppliers’ bargaining power is moderate for Hotel Blueberry International. Buyer’s Power The metro cities and developing towns of India are very much competitive for the two and three-star hotel industry. Blueberry is entering in this kind of market segment. The target market will be very much price-sensitive and hence the newly developed hotel has to face high bargaining power of customers. Threat of Substitute In India, the substitute of low-cost two and three-star hotels are several guest house, motels and dormitories. If price-sensitive people find that the price of hotel room night crossing their budget then they can switch to those substitutes. Therefore, it can be feasible that the threat of substitute is moderate for Hotel Blueberry International. Several international hotel chains are entering in India and are tying up with the Indian hotels in order to reduce the initial cost. Moreover, high brand image and customer brand loyalty of The TAJ, HHI, Leela Palace and ITC will make the thing difficult for the new entrants who are thinking to enter in this competitive industry. Therefore, it is feasible that threat of new entrants for Hotel Blueberry International is high. ... If price-sensitive people find that the price of hotel room night crossing their budget then they can switch to those substitutes. Therefore, it can be feasible that the threat of substitute is moderate for Hotel Blueberry International. Threat of New Entrants Several international hotel chains are entering in India and are tying up with the Indian hotels in order to reduce the initial cost. Moreover, high brand image and customer brand loyalty of The TAJ, HHI, Leela Palace and ITC will make the thing difficult for the new entrants who are thinking to enter in this competitive industry. Therefore, it is feasible that threat of new entrants for Hotel Blueberry International is high. Industry Rivalry Indian low cost hotel industry is full of several potential two and three star hotels. Moreover, day-by-day due to economic slowdown and price hike in several products has made the people very much price sensitive. Therefore, it is feasible that threat of industry rivalry is high for the H otel Blueberry International. General Environment The general environment analysis will determine the impacts of external environmental factors on the Indian hotel industry. Political Several environment related regulations has restricted the business operation of this industry in India. Several difficulties in getting travel visas to India can affect the industry. Moreover, several terrorist activities and political dilemmas may create a negative impact on Indian hotel industry. Economical India is economically developing country and the Indian hotel industry is contributing a major role on the country’s GDP growth. Tourism and Hospitality sector of India is very much potential business sector. India was among those few countries that have

Orangization Behavor- Phase 2 DB Essay Example | Topics and Well Written Essays - 1250 words

Orangization Behavor- Phase 2 DB - Essay Example The company is growing and to enable the company to cater to the different cultural markets, CSD will have to incorporate diversity and train the employees to be culturally sensitive about many issues. An organization can be viewed in many ways; it can be a machine, designed to be highly precise and organized, it can be an organism with a lifespan during which it grows, becomes weak and then dies, it can be an instrument of domination which is exploited by the wealthy and powerful. Thus organizations can be defined through metaphors, in itself it is complex and no single metaphor can define it completely. (Morgan, G, 1997). Within an organization there is a lot of communication taking place, information keeps flowing back and forth. Types of communication channels that are open to organization are formal and informal channels. Both of these channels have many techniques within them. In the formal channel there is upward and downward communication, and horizontal communication. In the informal channel, there is the grapevine and management by wandering around. Keeping in mind that the structure of the organization is a matrix structure, all types of formal communication should exist. Employees need to report to their supervisors with problems and feedback from the customers, while supervisors should share knowledge about the product to avoid problems such as selling the wrong widgets. Apart from this, since there has been a recent change in the structure, the department heads need to get together so that they can bring the organization together. The sales department is responsible for the sales and the customer services. They have only been concentrating on sales, it needs to be communicated to them that customer service is also a vital part of the company. Also to integrate diversity within the organization the department heads needs to cooperate so that all

Elementary Math Methods Essay Example for Free

Elementary Math Methods Essay The aim of this practice is to help students understand place value concepts such as ones, tens, hundreds and grouping. In the activity, students are encouraged to record school days using straws. They add up the straws every day until they total to ten so as to transfer the bundle to a tens pocket. Depending on the grade level, they can go further to group the tens bundles to make a pocket of one hundred straws. In addition, students are told to note down the right integers to represent the number of bundles and number of single straws (Kawas, 2010a). Place Value Race http://www. theteachersguide. com/Mathactivities3. html This practice engages students in some sort of competition aimed at assisting them understand place value of integers (0-9) according to their position in a number. The students are grouped into two and each group given a set of red, yellow, blue and orange colored cards. The students are then instructed to select a color to stand for each place value (e. g. yellow for ones, red for tens, blue for hundreds etc) (Math Activities III, n. d. ). The instructor then says a number (let say 3456) and the groups compete to create the number using the cards. The first group to create the number is awarded some points and the game continues until all students have participated effectively. Number Line-Up http://www. mathwire. com/numbersense/morepv. html The aim of this place value activity is to help students to develop and master place value concepts of numbers. Some students are given demo cards and instructed to go in front while the rest remain on their desks with integer cards (Kawas, 2010b). The teacher says a number and instructs students at front to line up in such a manner to create the number while those at the desks are required to organize the cards to create the same number. After creating the number, students are asked to say the integer at the tens or hundreds, or thousands position. To encourage creativity among the students, the teacher can randomly choose a student to give out directions for creating the numbers to the other students. Conclusion School Day Count Routine practice helps students understand place value concepts such as ones, hundreds and grouping. On the other hand, the other two activities are aimed at encouraging students to master place value ideas such as tens, hundreds and ones etc. References Kawas, T. (2010a). Place value activities: School day count routine. Mathwire. com. August 9, 2010. http://www. mathwire. com/numbersense/placevalue. html Kawas, T. (2010b). More place value activities: Number line-up. Mathwire. com. August 9, 2010. http://www. mathwire. com/numbersense/morepv. html Place value race. (n. d. ). Math Activities III. August 9, 2010. http://www. theteachersguide. com/Mathactivities3. html

Child labour in the global economy

Child labour in the global economy This report proposes to examine the key effects, elements and issues surrounding child labour in relation to the global economy. Through their thorough and convincing research, the authors, Eric .V.Edmonds and Nina Pavcnik (2005) estimate the number of economically active children between the ages of 5-14 years and claim that parental poverty is its main cause. However, they are hesitant to endorse the widely held belief that international policies are the solution to this global crisis; rather they suggest more domestic measures to limit it, such as affordable education and more job stimulation. They also argue that contrary to popular perception most working children engage in domestic/market work rather than in manufacturing establishments. Introduction The term Child Labour is a widespread phenomenon often equated to child abuse. In Erics footnote on What is Child Labour? He states the International Labour Organisations (ILO) definition of child labour which is defines an economically active child as a child labourer if she is under 12 and economically active for one or more hours per week, 12-14 and working more than 14hours per week or one or more hours per week in activities that are hazardous by nature or circumstance and if she is 15-17 and works in unconditional work forms of child labour (trafficked children, children in bondage or forced labour, armed conflict, prostitution, pornography, illicit activities)(ILO 2002, cited in Edmonds and Pavcnik 2005; pp.200). Edmonds asserts however that these forms of child labour are rare. He insists stating that children engage in activities which could either be harmful or beneficial depending on the type of activity and also the impact on the child should depend on what the child would be doing if not working (the childs alternative foregone). Household Survey evidence by the ILOs Statistical information and monitoring program on child labour (SIMPOC) also defines child labour as A child is defined as economically active if he or she works for wages (cash or in-kind); works in the family farm in the production and processing of primary products; works in family enterprises that are making primary products for the market, barter or own consumption; or is unemployed and looking for these types of work (ILO 2002,cited in Edmonds and Pavcnik 2005; pp.201). This is a more practical definition taking into account that most children work at home for their families; either on the farm or domestically. The rare hazardous forms of labour stated in the ILOs definition are difficult to make out in household surveys which the SIMPOC are based on thus specialized surveys are conducted by the ILO and other concerned organizations. As a result of these surveys, the ILOs SIMPOC (2002) estimates 8.4 million children engage in unconditional work forms of child labour and of these, 68 percent are in bonded or forced labour (forms of slavery). According to Edmond and Pavncik most child labourers are employed by their parents to work on the farm or domestically which goes against the widely held view that children work mainly in manufacturing establishments and other forms of employment. They argue that children also face risks in the simplest forms of labour as they get older, for example agriculture, due to exposure to toxic chemicals, harsh weather conditions, animals/parasites. Ashagrie (1997) agrees with this point stating that the self reported injury rate from child labour surveys of chi ldren working in agriculture is actually higher at 2 percent than the 9 percent level reported in manufacturing. (Ashagrie 1997 cited in Edmonds and Pavcnik 2005; pp.208) Edmonds and Pavnciks article posits an open research question as to whether the reasons children engage in these hazardous working conditions differs from the driving force of children working on their family businesses or domestic work. Literature review. Child labour in the global economy is estimated at 211million, ILO (2002), which accounts for 18 % of children, aged 5-14 worldwide. Of these, 60 % are in Asia and 23 % in sub Saharan Africa. Although Asia has a greater percentage of child labours Africa has a higher participation rate estimated at 30%. SIMPOC also estimates that 4 % of children work in transition economies (i.e. countries undergoing economic liberalization) and 2% in developed countries. The United Nations childrens educational fund (UNICEF) conducted three surveys in thirty-six less developed countries in 2000 and 2001 providing information on the participation rates in both domestic and market work for 124 million children. The first survey helps buttress Edmond and Pavcniks point on child workers engaging mainly in domestic/ market work rather than manufacturing establishments. Participation rates in various activities for 124million children 5-14 from 36 countries in 2000. All children 5-14 Age 5-9 10-14 Gender Male Female Location Urban Rural Market work (MAR) 25.0 15.3 35.2 26.6 23.3 18.9 30.5 Paid 2.4 1.0 4.0 2.8 2.0 2.2 2.5 unpaid 5.8 4.4 7.3 5.6 5.9 4.0 7.3 family 20.8 12.4 29.7 22.4 19.1 14.8 26.2 Domestic work (DOM) 64.6 50.8 79.2 59.3 69.9 60.7 67.4 Any work (MAR + DOM) 68.4 53.5 84.3 64.8 72.1 64.1 71.7 20 or more hours per week 20.7 10.3 31.8 19.4 22.1 14.1 26.4 40 or more hours per week 6.4 2.7 10.3 6.1 6.7 3.6 8.8 UNICEF End of Decade Assessment microdata, (2000). See Edmonds and Pavcnik (2005, JEP). From the table above it is evident that less than 3% of children work outside the household for pay and this is mainly the case in rural settlements rather than urban where manufacturing activities are dominant. Approximately 6% participate in unpaid work. Edmonds and Pavcnik interpret these unpaid children as those children who help their neighbours in the farm or business or could also be children receiving in-kind payments (food) as well as children who are indebted to their employees by their parents. However in contrast to this, 20.8% of children work in family businesses and of this figure, 26.2% are in rural areas and 14.8% in urban. The authors further research shows that there is an agreement with this UNICEF survey from other available data from countries like Nepal, South Africa, Vietnam, India as well as Bangladesh where child labour in its garment industry also had a figure of 1.2% unpaid children age 5-14 as cited in a 2002 child labour survey. According to the table ap proximately 65% of children work domestically and 68% work in both market and domestic work. There is a high participation rate pattern by older female children age 10-14 in rural areas. The table also shows that they tend to work longer hours than males. This is probably due to cultural domestic values. Agriculture takes the largest part of the employment sector in countries (e.g. Kenya 77% In 1998, Guatemala 63 %in 2000, Ethiopia 89% in 2001 etc) followed closely by domestic work and then manufacturing which is only a percentage of economically active children. Figures from the Food and Agricultural Organisation (FAO) 2004 (FOA 2004 cited in Edmonds and Pavcnik 2005)match with this indicating that most adults work in agriculture and since most children work with their parents they also work in agriculture. There is a trade off between work and school for child labourers. Most working children attend school and the UNICEF estimates in its second survey the total hours of work in relation to different types of work as well as school attendance. The data shows that on average, children spend 26 hours on market work weekly. Children that work for their families and are unpaid spend 27hours weekly. Paid employment takes up more hours in a week and by older children. Children that take part in domestic work spend 16 hours per week .Edmonds and Pavcnik further stated that these figures should not imply that domestic work is insignificant because on average, majority of the hours spent on market work is indeed domestic work. However children that attend school spend less hours working than those who do not attend school. The third survey below by the UNICEF reports the school attendance of children aged 5-14. From the table we observe that approximately 70% of children in that age range attend school and this attendance is mainly in favour of older male boys, in urban areas. School attendance conditional on work status accounts for 74%. There is a 14% likelihood that children who do not work do not attend school but this is reflected mainly in younger children. Less than 5 % of the 30% of children that do not attend school work in market work only and we see that domestic work is more popular in this case as 32% of the 30% participate in it alone. Thus Edmonds states that in ignoring this figure of domestic work researchers would lose out on one of the segments of children not attending school. A large fraction of children, 42%, well known as idle attend neither school nor work Work and schooling status for 124million children 5-14 from 36 countries in 2000 All children 5-14 Age 5-9 10-14 Gender Male female Location Urban rural Attend school 69.5 58.9 80.8 70.768.3 75.1 63.9 Attendance rates conditional Any work Not work 73.9 60.0 64.1 80.6 52.9 82.2 75.7 72.3 61.6 57.8 80.1 68.3 64.9 52.8 Conditional on nonattendance Domestic only Market only 32.0 4.5 30.8 34.9 2.8 8.3 27.1 36.6 6.3 2.7 31.8 32.0 4.9 4.3 Both market and domestic Not work 22.0 41.5 13.1 42.2 53.3 14.6 20.3 23.5 46.2 37.1 12.8 26.6 50.6 37.1 UNICEF Multiple Indicator Cluster Survey End of Decade Assessment microdata.(2002) Child labourers face consequences on schooling attainment because time spent working gives less time for extracurricular activities and might weaken their school performance. Orazem and Gunnarsson (2004) find that third and fourth graders who attend school but never work in market or domestic work perform 28 % better on mathematics tests and 19% better on language tests than children who attend school and work. Empirical evidence of this is given in an example by Beegle, Dehejia and Gatti (2004) wherein after five years of working and schooling they examined the status of young adults in Vietnam. They observed that a one standard deviation increase in the hours worked by children attending school is equated to a 35% decrease in educational attainment. Edmonds and Pavcnik however are of the school of thought that this negative correlation between working and grade advancement might reflect that low performing students engage in work rather than that work generates low-performing stude nts. Parents send their children to work not by choice but as a result of economic necessity thus Child labour is caused fundamentally by poverty and as far back as data show, there have been several policies proposed with the aim of fighting against child labour worldwide. Have these legislative acts helped solve the problem of child labour? To answer this question Edmonds and Pavncik give two examples, firstly the US Congress enacted laws prohibiting the importation of goods made by children and as a result of these sanctions, Bangladesh was said to have released over 10,000 paid child workers below the age of 14 from its garment industry in the mid 1900s. Evidently this is not drastic as the figures are a tenth of the percentage of child workers in Bangladesh. Furthermore Moehling (1999) finds little evidence that minimum wage laws in manufacturing sectors put into practice between the years 1880 and 1910 contributed to the decline in child labour during this period. In addition, the a uthors state that more recent studies show that the US House of Representatives have discussed the Child labour elimination act which would enforce punitive measures, alter financial support, and order US oppositions from multilateral development banks to 62 developing countries affected by child labour. Edmonds and Pavcnik argue that although these policies might help reduce child labour, they are not guaranteed to be successful in less developed nations where they are targeted at for these reasons enumerated in their article: Lack of available resources to implement policies (i.e. bans) mainly in cases where the children engage in market work for their parents wherein the end product contributes to the family income. Child labour policies are seen as a case of multiple equilibrium, Basu and Van (1998), whereby children that work at low wages are at one equilibrium and increased adult wages when children do not work are at another therefore defeating the purpose of the ban. Moreover according to Basus example (2003), if firms are fined for child labour, the cost of the fine increases the demand for cheap child labour as opposed to high earning adult workers in order to make more profit to offset the fine which in turn makes child labour necessary. Children that are prohibited from working legitimately might move into more hazardous forms of child labour or non exporting sectors of the economy such as prostitution however there is no scientific evidence of this. Since Poverty is the main cause of child labor it would be logical to combat child labor by A) Improving the standard of living of families i.e. increasing adult income which in turn does the following Diminishes the marginal utility of income which decreases the value of marginal contribution because as more income comes into the family form parents it eliminates the satisfaction derived from the income contribution of the child. Brings about the purchase of alternatives used in place of child labour (e.g. washing machines) Increases a childs productive level in schooling (human capital) because the family is now able to afford necessary materials (e.g. textbooks) B) Encouraging credit markets to give loans to poor households is another suggestive method because child labor has been said to be a result of credit market imperfections. Baland and Robinson 2000; Ranjan, 2001 agree with this stating Several theoretical studies emphasize that if credit markets allowed households to borrow against future earnings child labor could be much reduced C) Providing affordable education because parents would be willing to contribute to improve their childrens long run chances yet, are however left with no choice but to send their children to work due to the perceived returns to schooling. Policies have been adopted to reduce chid labour through educational subsidies. An example of such is the Progresa program in Mexico which is predominately used in many countries worldwide. It gives parents an incentive to keep their child in school. Parents are paid if the school certifies that the child has been attending school regularly. Thus it is a demand approach aimed at reducing the cost of schooling, which varies with age of the child, and increasing family income. Conclusively relying on laws and their enforcement as discussed previously, is a necessary but unsatisfactory solution to child labour. Overall, economic development interventions relevant to the underlying cause are more effective policy tools to reduce the incidence of child labour.

periodic table Essay -- essays research papers

The History of the Periodic Table of Elements Dmitri Mendeleev and the early Periodic Table Dmitri Mendeleev was born in Tobolsk, Siberia; on February 7, 1834 .He was the youngest of 14 children born to Maria Dmitrievna Korniliev and Ivan Pavlovitch Mendeleev. His father was director of the local gymnasium. Maria Korniliev's family settled in Tobolsk in the early 1700's and introduced paper- and glass-making to Siberia. Unfortunately, Ivan died when Dmitri was quite young, leaving his wife to support the large family. The death hit them hard economically especially for a large family, which meant that Maria had no other choice but to find work. Maria's family owned a glass factory and they allowed her to take over managing the company so she could support the family. Dmitri, being the youngest, appears to have been his mother's favorite child and was provided as many opportunities as she could afford. From his early years, she began to save money for Dmitri to attend the university. As he grew older, it became apparent that he had a bright future. At the age of 14, he was attending the Gymnasium in Tobolsk and his mother was continuing to plan for his future. In that year, however, a second major family tragedy occurred; the glass factory burned to the ground. The family was devastated. Maria was not about to give up her dreams for her son. She knew at this point that Dmitri's only hope to go on to school was to win a scholarship. So in his final years at the gymnasium, Maria pushed Dmitri to improve his grades and prepare for entrance exams. After much nagging from his mother and Bessargin, Mendeleev passed his gymnasium exams and prepared to enter the university. In 1849 they moved Moscow. At this point the family included Maria, Dmitri, and Elizabeth (Dmitri's older sister). In Moscow, they entered a climate of considerable political uproar, which made the university reluctant to admit anyone from outside of Moscow. Mendeleev was rejected. Maria did not give up, however, and the family headed for St. Petersburg. Mendeleev was left alone to face his work at the university. Dmitri fell right into his work at St. Petersburg. Mendeleev graduated and was awarded the medal of excellence for being first in his class. Mendeleev already had his life's ambitions in mind and, hoping to extend his life as long as possible, he moved to Simferopol in the Crimean Peni... ...sp;  Ã‚  Ã‚  Pu  Ã‚  Ã‚  Ã‚  Ã‚  Am  Ã‚  Ã‚  Ã‚  Ã‚  Cm  Ã‚  Ã‚  Ã‚  Ã‚  Bk  Ã‚  Ã‚  Ã‚  Ã‚  Cf  Ã‚  Ã‚  Ã‚  Ã‚  Es  Ã‚  Ã‚  Ã‚  Ã‚  Fm  Ã‚  Ã‚  Ã‚  Ã‚  Md  Ã‚  Ã‚  Ã‚  Ã‚  No  Ã‚  Ã‚  Ã‚  Ã‚  Lr   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1899  Ã‚  Ã‚  Ã‚  Ã‚  1828  Ã‚  Ã‚  Ã‚  Ã‚  1917  Ã‚  Ã‚  Ã‚  Ã‚  1789  Ã‚  Ã‚  Ã‚  Ã‚  1940  Ã‚  Ã‚  Ã‚  Ã‚  1940  Ã‚  Ã‚  Ã‚  Ã‚  1945  Ã‚  Ã‚  Ã‚  Ã‚  1944  Ã‚  Ã‚  Ã‚  Ã‚  1949  Ã‚  Ã‚  Ã‚  Ã‚  1950  Ã‚  Ã‚  Ã‚  Ã‚  1952  Ã‚  Ã‚  Ã‚  Ã‚  1953  Ã‚  Ã‚  Ã‚  Ã‚  1955  Ã‚  Ã‚  Ã‚  Ã‚  1957  Ã‚  Ã‚  Ã‚  Ã‚  1961 * Known to ancient civilizations Element Groups (Families) Alkali Earth   Ã‚  Ã‚  Ã‚  Ã‚  Alkaline Earth  Ã‚  Ã‚  Ã‚  Ã‚  Transition Metals Rare Earth  Ã‚  Ã‚  Ã‚  Ã‚  Other Metals  Ã‚  Ã‚  Ã‚  Ã‚  Metalloids Non-Metals  Ã‚  Ã‚  Ã‚  Ã‚  Halogens  Ã‚  Ã‚  Ã‚  Ã‚  Noble Gases

Automotive industry Essay

Maruti Suzuki India Limited generally famous as Maruti is an ancillary company of the Japanese automaker Suzuki Motor Corporation. It has a market share of 44.9% of the Indian passenger car market as of March 2011. Maruti 800 and Alto are their entry level cars. Ritz, A-Star, Swift, Wagon-R, Estilo are their hatch back models. DZire & SX4 are Maruti’s Sedan class models. Eeco and Ertiga are Maruti’s C segment class. Grand Vitara is their Sports Utility Vehicle which is directly imported from Japan. Maruti is the 1st company in India to turn out and sell more than a million cars. Maruti Udyog Limited is renamed as Maruti Suzuki India Ltd on 17th September 2007. Maruti companies head quarter is in Nelson Mandela Road, New  Delhi. The company was customary in 1989; however the actual production commenced in 1983 with their Maruti 800. Till 2004 Maruti 800 was the India’s largest selling packed in car ever, since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Maruti imports diesel engines for all their diesel cars from Fiat motors. Maruti’s manufacturing plants are located at two amenities Gurgoan and Manesar south of Delhi. Gurgoan plants installed capacity is of 9, 00,000 units per annum and Manesar plant with a capacity of 5, 00,000 units per year and a diesel plant with an annual capacity of 1, 00,000 engines and transmissions. Maruti has 933 dealerships crossways 666 towns and cities in all states and union territories of India with 2,946 service stations (inclusive of dealer workshops and Maruti Authorised Service Stations) in 1,395 towns and cities all over India. It has 30 Express Service Stations on 30 National Highways across 1,314 cities in India. Service is a major source of proceeds to the company. Most of the service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle. 1.2 Definition Of Marketing According to American Marketing Association (AMA) Board of Directors, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value of customers, clients, partners, and society at large. Dr. Philip Kotler defines, marketing as â€Å"the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services†. 1.3 Customer Perceived Value Customer Perceived Value (CPV) is the distinction between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. 1.3.1 Customer Perceived Value of Maruti Suzuki with reference to Holbrook Model Typology of Customer Value Holbrook (1994 p. 27) asserted â€Å"Value is an interactive relativistic preference experience†. Based on this Holbrook proposed a typology of consumer value having three different dimensions: Extrinsic/Intrinsic: The consumer perceives value in using or owning a product or services as a means to and end versus an end in itself. Self-oriented/Other-oriented: The consumer perceives value for the consumer’s own benefit as against the benefit of others. Active/Reactive: The customer perceives value through direct use of an object as against apprehending, appreciating or responding to an object. These three dimensions give rise to eight types of customer value Extrinsic Intrinsic Self-oriented Active Efficiency Play Reactive Excellence Aesthetics Other-oriented Active Status Ethics Reactive Esteem Spirituality Thus for a company like Maruti it would be very apt to use this model considering that the products that Maruti Suzuki has to offer fits in quite easily in different dimensions as presented in the typology. 1.3.2 Customer Perceived Value of Maruti Suzuki with reference to Monroe Model Monroe (1990, p. 46) observes, â€Å"Buyers perceptions of value represent a trade-off between the quality or benefits they perceive in the product relative to the sacrifice they perceived by paying the price† Monroe has expressed the concept of customer perceived value as the ratio between perceived benefits and perceived sacrifice: Customer Perceived Value= Perceived Benefits ________________ Perceived Sacrifice According to Monroe perceived benefits has a positive influence on consumers’ perception of product value at first, and later on it may influence consumers’ purchase intentions. In contrast, perceived sacrifice first has a negative influence on consumers’ perception of product value, and later on it may influence consumers’ purchase intentions. Perceived Benefits Here the benefits include customers’ desired value, e.g., quality (Monroe, 1990). Sacrifices, on the other hand, include monetary (price) (Dodds, et al., 1991) and non-monetary (time, effort) (Cronin, et al., 2000) considerations. Therefore, value includes three key factors: (1) quality, (2) price, and (3) convenience (Lemon, et al., 2001), where convenience is the time and effort expended by the customers (Cronin, et al., 2000) In context to Maruti, the customer’s desired value is the quality of the car and services rendered there off. Whereas the sacrifices include the price of the car, maintenance cost, etc. 1.3.3 Customer Perceived Value of Maruti with reference to Woodruff’s Model A Value-Hierarchy Model Woodruff (1997) proposed that â€Å"Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilities achieving the customer goals and purposes in use situations.† (p146) Accordingly the customer value hierarchy suggests that customers conceive of desired value in a means-end way. Basically it can be known as a system to run businesses throughout the country by understanding customer’s goal and satisfaction over it (Lister, n.d.) Desired Customer Customer Satisfaction Value with Received Value Customer’s Goals and Purposes Desired Consequences in Use Situations Desired Product Attributes and Attribute Preferences Starting at the bottom of the hierarchy, customers start to think about products as bundles of specific attributes and attribute performances. While purchasing and using a product they form desire or preferences for a certain attribute based on their ability to facilitate achieving desired consequence experiences. Looking down the hierarchy from the top, customers use goals and preferences to attach importance to consequences. Also the customer’s use situation plays a critical role in evaluation as well as in desires. Maruti Suzuki, being an automobile manufacturing company faces a lot of competition. Thus such a model would be very essential for their company. 1.3.4 Consumer perceived value of Maruti with reference to Zeithaml Model Means-End Model An adaptation of a model first proposed by Dodds and Monroe (1985), Zeithaml with her study in 1988 about price, quality and value towards consumers defined this into the concept of Means-End model. (Source: Means-End Model, Zeithaml, 1988) 2. Value Proposition Definition of ‘Value Proposition’ A business or marketing speech that summarizes why a customer should buy an item for consumption or use a service. This statement should prove a potential buyer that one meticulous product or service will add more value or better solve a problem than other like offerings. Companies use this statement to target customers who will benefit most from using the company’s products, and this helps maintain an economic moat. The ideal value proposition is concise and appeals to the customer’s strongest decision-making drivers. Companies pay a high price when customers lose slight of the company’s value proposition. 2.1 Value Proposition of Maruti Suzuki ‘Way of Life’ is the Value Proposition of Maruti Suzuki. As India is a country where comfort is vital while travelling, Maruti has always been the first option. As mileage is a big criterion with cars for Indians, Suzuki proves to be better than quite a few other names in cars as its vehicles have a higher mileage; for example Swift gives 22km/ltr while if you compare a Honda City gives around 12-13 km/litre. 2.2 Mission & Vision of Maruti Suzuki The Company Mission To make available a wide range of modern, high quality fuel efficient vehicles in order to meet the need of different customers, both in domestic and export markets. The Company Vision We must be an internationally competitive company in terms of our products and services. We must retain our leadership in India and should also aspire to be among the global players. Their focus is on: Building a continuously improving organization adaptable to quick changes Providing value and satisfaction to the customer Aligning and fully involving all our employees, suppliers and dealers to face competition Maximising Shareholder’s value 2.3 Target Market Definition of target market: A specific group of consumers at which a company aims its products and services. Maruti Suzuki has adopted a focused approach and wisely created segments within a large market to promote their cars. Lower Income Group- Maruti 800, Alto  Middle Income Group- Wagon-R, Swift, Swift DZire, Ritz High Income Group- Maruti Suzuki Kizashi, Suzuki Grand Vitara Suzuki Grand Vitara would obviously have no takers amongst the lower income group. 2.4 Market Attractiveness Market attractiveness is a term that describes the profit possibilities available in a given market or industry. The more attractive a market is, the higher the potential profits. Companies in the process of considering entires into new industries or markets conduct a number of analyses to determine whether or not such a move would be good for the business. One such analysis is a market attractiveness analysis, conducted to find out if entering a particular market or industry would be profitable and how much the company could potentially earn. The automobile industry is a huge and diversified market. It can be divided into different segments each satisfying different needs of the customers. These different segments can be classified as: SUV’s, Sedans, Hatchbacks, C segments etc. This gives an automobile company ample amount of opportunities. Maruti Suzuki  is prevalent in all of these segments and is considered as one of the premium brands in all of these segments. In this very market other than the different segments of automobiles also is the service rendered by the company to the customers. Thus the market is as attractive as one would hope for giving Maruti Suzuki a chance to make the most of it.

Bug Inc Paper

Intellectual Property properly safeguards those who apply for patent registration. It is especially important in the industrial field, such as that where BUG Inc operates, because it protects the research and development investments of the company. There are many legal protections that BUG Inc can apply for to accomplish this. The protections on Intellectual Property can fall under the ambit of Copyright, Trademark and Patents. Trademark is a very visible and wide issue because of the fact that it is seen in everyday things.Given the globalization of the world economy, it is now currently the most violated aspect of Intellectual Property Law at present. Under this legal protection, the owner of the trademark has a right to prevent any person from committing trademark infringement or any act that is not in good faith with regard to the use of the company logo. Trademark covers a very wide scope since it can be used for nearly any creation or icon that is protected by the trademark lic ense. It covers all signs and insignias that are directly connected to or related to the company that registered the trademark.As such, any company or firm cannot use such trademark without prior consent of the company which owns the trademark. In relation to the logo of BUG Inc, the corporation may file for trademark protection. Under this legal protection, the owner of the trademark has a right to prevent any person from committing trademark infringement or any act that is not in good faith with regard to the use of the company logo. Another legal protection that Bug Inc can apply for is a patent which is designed to protect the electronic recording devices that the company makes. The first subject matter to be discussed is that of Patent.There are basically three (3) types of patents that an individual can apply for. The first type is called the Utility Patent. This type of patent is given to any person who is able to invent or discover any novel and useful process, machine, and manufactured article or matter composition. It also includes any new and useful improvement of such. The second type of patent is the design patent. This patent is given to anyone who is able to create an original and novel ornamental design for any manufactured article. The third type of patent is the plant patent, which is given to anyone who invents or discovers any distinct new variety of plant.In this case, as long as the invention involves a new inventive step that has an industrial application it may be registered and issued a patent that gives the owner the exclusive right to utilize the object. 2. ) Given the facts of the case, it must be stated that there is a clear conflict under international laws in case Steve is found guilty. Under the principle of international laws, the imposition of criminal charges is not territorial except if such is a crime against humanity or has been recognized by international tribunals as among the list of crimes that are crimes regardless of location.For the case at hand, if Canada or Steve’s mother country does not recognize his act as a crime the United States will have a hard time prosecuting and charging him because he is of a different citizenship. The civil liabilities involved in industrial or corporate espionage depend on the laws of the particular state. One law, however, that is applicable in all states would be the civil liability that is derived from the United States Constitution.It has been recognized by a number of Supreme Court decisions that the right to privacy can be invoked by a corporation to a certain extent. This means that the act of Steve in transmitting the communications between the officers and employees is a violation of this right and he is thus civilly liable for damages. Steve may also be found in violation of the pertinent copyright and patent laws depending on the content of the information sent. If the correspondence contained sensitive insider information with regard to any in vention, then Steve would be in violation of the patent law.If on the other hand, there was no sensitive information, the act of hacking into the computer system is also an act that is criminally punishable. In addition to the criminal liability, there is a corresponding civil liability for damages as well. WIRETAP can only be held liable if it is sufficiently shown that it had a hand in the actions of Steve; a corporation having a juridical personality distinct from that of its employees, it can be held liable along with Steve if it is shown that it was involved in the aforementioned acts.